Facilitation. Research. Education. Design.
FRED stands for Facilitation, Research, Education, and Design. It's a high-impact sprint framework that compresses months of strategy into just 4 days.
Instead of endless meetings and unclear direction, FRED gives teams a clear path to action. You’ll define the right problem, explore solutions, prototype boldly, and test with real users—fast.
It’s not just a method. It’s a mindset. Whether you're launching a product, realigning a team, or breaking through a challenge—FRED gets you there with confidence, clarity, and speed.
Define the problem and align the team.
Sketch solutions and decide the direction.
Prototype a testable solution.
Test with real users and gather feedback.
FRED cuts through endless meetings and vague ideas. Instead, it creates momentum, confidence, and alignment—helping you move from problem to tested solution with speed and focus.
FRED is a mindset. It empowers teams to unlock creative potential, make smarter decisions, and deliver with clarity. Whether you're launching a new product, pivoting a strategy, or aligning stakeholders—FRED gets everyone moving together.
Explore the Method →